Training, Visual Merchandising and Displays

Visual Edge offer a quality training service in Display and Visual Merchandising.

A fully qualified trainer will design a cirriculum to suit your needs and train both you and your staff in your own work environment at a time that suits you.

Visual Edge has had many large corporate clients as well as small retailers who have utilised these training sessions to increase productivity and maximise sales.

Courses offered by Visual Edge include:

• Introduction to Visual Merchandising.
• Store Image, target market & atmospherics.
  How to analyse your target market and create the right environment.
• Store layout.
  Product placement, logic behind decorative flow and psychological placement strategies, merchandise rotation, hot and cold spots and planning your layout.
• Display planning & themes.
  How to co-ordinate merchandise and props for a professional result.
• Displays & display evaluation.
  Achieve a professional finish - do’s and don’ts, common mistakes,
  display checklist-practical.
• Place & arrange merchandise.
  How to effectively place merchandise on fixtures or shelving.
  Sizing and colour blocking techniques.
• The art of display & the principles of design.
  The theory behind building displays.
• Colour….the life of a display.
  Make your own colour wheel and learn how the colour wheel can give you skills for colour combinations, product coordination and buying.
• Reset & dismantle special displays.
  Special events and how to get maximum impact.
• Mannequins.
  Storage and handling techniques, which mannequin should I buy?.
• Signage.
  Hand written or computer generated. Techniques on professional signage layout for best results.
• Lighting.
  How lighting can combat dead spots in your store and improve turnover