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When repainting your multi- residential building, why change the colour?

Writer:  Lisa Affleck
Lisa Affleck
Sep 16
3 min read

Changing the colour of a multi residential building is one of the most cost effective ways to increase the value of the property, attract higher quality tennants and protect your investment. Since you are already committing to the labour and the cost of paint, a colour update allows you to modernise the buildings aesthetic rather than just maintaining the status quo.




Modernising Style to boost curb appeal and value  

First impressions dictate property value. A modern professionally curated colour scheme makes a building look premium which can directly increase appraised property value.

For example, older, dated colour schemes will deter younger buyers from purchasing in the building...which will result in less sales or slower sales when owners decide to move on.


Attracts & retains quality tennants

Modern exterior colours appeal to today's renters and buyers in a variety of compelling ways. The significance of a fresh, contemporary colour palette cannot be overstated, as it plays a crucial role in the overall aesthetic appeal of a property. In a competitive rental market, a well-chosen exterior colour scheme can not only enhance the visual attractiveness of a building but also justify higher rental rates. Properties that stand out due to their modern and appealing exteriors tend to attract more interest, thereby reducing vacancy cycles significantly.

When a property is painted in modern, eye-catching colours, it sends a message that the space is well-maintained and up-to-date, which is particularly appealing to prospective tenants who are looking for a place that reflects their lifestyle. A fresh look can also help to create a strong first impression, which is essential in attracting potential renters who may be comparing multiple options.


Moreover, the impact of modern exterior colours extends beyond mere aesthetics; they can also influence the type of tenants that are drawn to the property. A visually appealing exterior can attract a higher quality tenant who not only appreciates the beauty of the property but also possesses a greater sense of responsibility towards maintaining it. These tenants are often more respectful of the property, understanding the value of living in a well-kept environment. As a result, they are more likely to treat the space with care, reducing wear and tear and minimizing the need for frequent repairs.


Additionally, attracting quality tenants can lead to longer lease agreements. When tenants feel a connection to the property, they are more inclined to settle in for the long term, which is beneficial for landlords. Long-term tenants reduce turnover costs and the stress associated with finding new renters, allowing property owners to enjoy a more stable income stream.


In conclusion, the strategic use of modern exterior colours not only enhances the visual appeal of a property but also serves as a powerful tool in the rental market. By investing in a fresh and inviting look, property owners can justify higher rental rates, decrease vacancy periods, and attract tenants who are likely to treat their homes with respect and care, ultimately leading to a more successful and profitable rental experience.


Highlighting Architectural features

A new contrast or tonal scheme can significantly draw attention to unique architectural details, mouldings, or trim work that may have previously gone unnoticed. By strategically applying different shades and colors, an experienced designer can create visual interest and enhance the overall appeal of the structure. This technique not only emphasizes the craftsmanship and designs that define the character of the building but also serves to 'trick the eye' in a way that resolves common architectural issues, such as blockiness or a lack of dimension. For instance, using lighter colours on prominent features can make them appear more pronounced, while darker shades can recede less desirable elements, effectively creating a more harmonious and balanced appearance. Additionally, the right colour palette can infuse life into a building, transforming it into a focal point that captivates onlookers and enhances the surrounding environment.


Blending or Standing Out?

Changing hues is not merely an aesthetic choice but a strategic decision that helps a building fit seamlessly into newly updated neighbourhood aesthetics or, conversely, allows it to stand out distinctively on the street. In areas where a cohesive look is desired, selecting colours that complement the existing palette can create a sense of unity and belonging, making the structure feel like a natural extension of its surroundings. This approach can be particularly effective in revitalised urban areas where modern design elements are being introduced. On the other hand, for those looking to make a bold statement, choosing vibrant or unconventional colours can create a striking contrast that captures attention and sparks conversation. Ultimately, the choice of colour not only affects the visual impact of a building but also influences how it is perceived within the community, shaping its identity and the experience of those who interact with it.


 
 
 

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