Win Customers, Delight Customers,Maintain Customers. Repeat.

Empowering retail businesses to work better through effective spatial and fixture planning, Visual Merchandising & product placement strategy at home or any location.

On the topic of retail design and the psychology of selling,  it's all about increasing sales and profit. It's a super competitive retail environment these days so a proven strategy has never been so important. It's tough it is to stay ahead of the competition in retail. In a very competitive marketplace, it’s vital that you discover how successful retailers are reaching out to customers and winning more business.

All good retailers are learning how to capitalise on environmental, psychological, and experiential offerings that meet the demand for sustainable, competitive and intuitive retail offerings. Forge long term relationships and effectively communicate with both existing and potential clients through effective retail design strategy and product placement techniques.

When it comes down to how you operate, how you maximise your space and of course how much you profit from your retail business, a fresh eye is an invaluable resource.When combined with an effective strategy for product placement can make or break your retail business.

on line DESIGN for retailers - spatial concepts, PRODUCT PLACEMENT + PLANNING


This service will help you refresh or transform your retail business with a personalised and convenient online approach. Lisa Christie has completed hundreds of retail layouts and product placement plans without ever having set foot on the premises! 

Working with scale drawings means that designs can be drawn down to the last detail. A report is provided which helps you to understand your product placement strategy and merchandising plan.

At a fraction of the cost of a full design fit out, this service is a great tool for those that revel in the idea of doing the footwork themselves. If you are managing the project but lack the vision and knowledge of a professional retail designer - you're in the right place.

This service is available to anyone across Australia, no matter where you are! 

The remote design services means that there's no on site visit needed.


Discover the power of thoughtful product placement incorporating psychological factors and subliminal retailing strategy. All you need is a floor plan with dimensions to get started. Followed by a remote meeting  to clarify any of your own ideas for the project, your product offering, target market and retail model.​You also have access to a professional commercial & retail designer and seasoned Visual Merchandiser to discuss your project along the way.

Visual Edge has provided retail design help and guidance to hundreds of new and existing retailers in Australia and overseas. Visual Edge can identify the unique opportunities of any retail space and provide assistance for any new retail fit out, relocation or refurbishment.


A typical retail report includes information on spatial planning, floor plans and 3D drawings showing concept ideas and detail. Department locations and design theory, fixtures and fittings detail, displays and focal point locations. You will receive information about promotional opportunities, product adjacency, how to deal with problem stock, lighting, signage and more.


This service is perfect for any retailer as well as franchise management  that may require ongoing assistance with their affiliated retailers. Services can be tailored to any retail store or situation.


For new shop fit outs, refurbishments of existing shops or the relocation of a  business, an experienced professional can take away the guesswork and point out the unique opportunities of your project to make the shopping experience a positive one for your customers - and to increase sales and profits for your business. Retail design reports and audits, finish selections specifications and mood boards.

Most customers wouldn’t have a second thought as to how shops are created, but the planning process starts well in advance.

We are typically brought into a retail project early to ensure the best possible strategic outcomes. Visual Edge have the skills to design the store, assist the business owner by creating 3D layouts and finally by specifying the finishes right down to the last detail. 


Visual Edge's senior designer Lisa Christie is a qualified interior designer with a strong background in retail and design strategy. She started at David Jones in Visual Merchandising in the 90's and hasn't stopped showing off her skills ever  since! 


A stunning and functional store design can be quickly undermined by poor product display and a strong brand can be diluted through misuse. To maximise your return on design and fitout investment you need to ensure your staff are properly informed and trained on how to work with the product and brand to support the organisations’ message and market positioning. Learning the tricks of the trade is key and will result in a better return on investment. 


Forward Thinking Design can provide you with clear, easy to understand, illustrated Visual Merchandising and Brand Style Guides. We can also train your staff to become self-sufficient in implementing these guidelines in store.

Our VM and Brand Style Guide Services include:

Audits of existing stores to identify ways to improve product presentation, sight lines, adjacencies, add-ons and upselling
Audits of cafes, restaurants and service based businesses for improvements in customer experience and visual presentation
Visual Merchandising Plans and Guidelines
Visual Merchandising Training
Regular and seasonal in-person Visual Merchandising Services
Audits of existing brand strength, use and visual identity management to identify ways to update and improve brand impact

All good retailers create and execute their brand with the most dynamic and forward thinking visual impact, to keep up with the demands of their customers. Achieving visually impressive retail displays are paramount. Subjects can be tailored to any industry. Some of our biggest clients are involved in the pump and irrigation industry, nursery retailers or newsagencies. The principles are the same no matter what you sell.

“I just wanted to pass on a big thank you for enabling our vision!

I was very impressed with the way you consulted, translated and then demonstrated back to us our concepts. We have been studying one dimensional plans for months, but when you first revealed our new showroom in 3D it was like the realisation of a dream that we have been working on for years. Fair dinkum, it’s like magic!  You must enjoy your job!  You’re a real dream maker!

Our whole team is excited to be working with you on our project and we look forward to building an outstanding retail environment for our customers.

Thanks again.


Chris Gibson 

Work Rest Play Here 

New Build Retail design / training client

retail DESIGN testimonials

This is a recommendation for the services provided by Lisa Christie from Visual Edge. For the past few years we have worked hand in hand with Visual Edge to assist us and our members with services that have focused primarily on new & existing store layout designs. Lisa has produced modern and practical conceptual floor plan designs that have always meet the brief. At no one time has she failed me, and Lisa has always proven to be highly ethical, always met her deadlines making her a reliable partner to us.

My first engagement with Visual Edge was on a project where we engaged her to present at our National Franchise Conference. Lisa presented the idea of showrooms and best practice design and layout to the group’s members. Prior to this point, most of our members were happy with a design scratched down on the back of an old piece of paper. Lisa certainly introduced a new way of thinking to our group and store owners and since that day Lisa has designed many modern yet practical showroom designs and is now our choice of designer across the group between Australia and New Zealand. Visual Edge certainly brought along good expertise that involved understanding our clientele by spending time with our members and myself to grasp what our key drivers and motivations were and still are today. The feedback and results were phenomenal compared to our previous design partners. It is through the use of their digital design services that we have been able to transform our business model and, on most occasions, strongly grow our sales and profits as a direct result.

I would like you to consider Visual Edge for showroom design (or any other service offered by Lisa. I have had only good experiences with Visual Edge over the past few years. I strongly recommend their services. Let me know if you need any previous working record regarding Visual Edge.

Chris Rehm

Operations Manager 

Think Water

07 3209 9400

'Our incredible transformation, from our brilliant logo, tile selection, down to the gorgeous pendant lights were the vision of an amazing person...Lisa Christie. Lisa worked tirelessly with us to help bring our dream into reality. Her creative abilities are endless as is her professional and positive attitude all while keeping budget in mind. We are forever grateful for having worked with this talented interior, graphic and commercial designer and can't recommend her enough for taking on this project and going above and beyond to help keep our stress minimal!'

Janice Saunders

Companion Bakery

Visual Edge is your exclusive colour consultant for Dulux, Inspirations Paint & Colour & Bunnings Warehouse in the Mid North Coast.

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