Interior Designer + Colour Specialist +
Retail Spatial Planner + Artist
Plan your store before you spend money on the fit-out.
Remote retail spatial planning for new stores, relocations & refurbishments.
WHO I HELP
Independant retailers, Franchises, Retail chains, Showrooms, Specialty Retailers or businesses relocating to new premises.
RETAIL DESIGN PORTFOLIO
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WHAT I DO
NEW STORE PLANNING
Start witht the store layout before construction begins.
Have a tailored approach to the placemnt of your products and sikmplify the whole process. No double handling, no sleepless nights.
REFURBISHMENT
Improve your existing store without starting from scratch. Interior design advice with a fresh eye to show you where you can improve.
CUSTOMER FLOW
Create a layout that makes sense to customers and staff and allows for comfortable passage throughout.
RETAIL DESIGN REVIEW
Already have a layout? I'll give you an experienced and professional second opinion.
STORE RELOCATION
Make the most of your new premises. Identify it's unique opportunities and have a tailored 3D spatial plan help to map the rollout of your new premises.
REMOTE SPATIAL PLANNNING
No matter where your store is located, I can work from plansmeasurements and photographs. Product placement and well planned space in a retail store is essential for success. Receive expert design guidance without the time and cost of traditional design consultations.
PRODUCT PLACEMENT
Give products the visibility they need using the psychology of selling. Know exactly where your product departments will go - avoid the guesswork and double handling.
HUNDREDS OF RETAIL LAYOUTS
I've designed hundreds of retail spaces remotely for businesses throughout Australia and overseas for the past 26 years.
THINK WATER TESTIMONIAL
I am writing this letter as a recommendation for the services provided by Lisa Affleck from Visual Edge. For the past few years we have worked hand in hand with Visual Edge to assist us and our members with services that have focused primarily on new & existing store layout designs. Lisa has produced modern and practical conceptual floor plan designs that have always meet the brief. At no one time has she failed me, and Lisa has always proven to be highly ethical, always met her deadlines making her a reliable partner to us.
My first engagement with Visual Edge was on a project where we engaged her to present at our National Franchise Conference. Lisa presented the idea of showrooms and best practice design and layout to the group’s members. Prior to this point, most of our members were happy with a design scratched down on the back of an old piece of paper. Lisa certainly introduced a new way of thinking to our group and store owners and since that day Lisa has designed many modern yet practical showroom designs and is now our choice of designer across the group between Australia and New Zealand. Visual Edge certainly brought along good expertise that involved understanding our clientele by spending time with our members and myself to grasp what our key drivers and motivation were and still are today. The feedback and results were phenomenal compared to our previous design partners. It is through the use of Lisa's digital design services that we have been able to transform our business model and, on most occasions, strongly grow our sales and profits as a direct result.
I would like you to consider Visual Edge for showroom design (or any other service needs). I have had a good experience with them over the past few years for the services they have rendered to us. I therefore strongly recommend their services. Let me know if you need any previous working record regarding Visual Edge.
Chris Rehm CEO
Think Water Australia
A clear, simple process.
Designed to fit around your busy life.
You'll always know what to expect, and I'll guide you through the process every step of the way -
with practical advice, clear reccommendations and a plan that fits your timeline.
I'll help you to move forward with confidence and without overwhelm.
1
You will share your plans and drawings, plus photos of the space. We'll start with a conversation about your goals, any exisitng elements that we need to work around - I get to know your business and your priorities for the project.
Approximately 1 hour prep and a short online meeting.
2
OPTIONS & DIRECTION
I'll evaluate your space's potential and begin your drawing, then discuss design alternatives with you through screen sharing.
We'll have a short Q&A to ensure we're aligned.
Communication via Whatsapp. 1/2 hour.
3
PLANNING & DESIGN
I will create a 3D drawing of your shop, optimize fixture locations, and plan product placement to bring your vision to life. Once approved, I will provide a detailed retail design report with 3D images and specific details.
Design time in my studio - no time required by you.
4
MOVE FORWARD WITH CONFIDENCE
You’ll have all the necessary resources to place fixture orders and meticulously plan your fit-out. Everything you need to advance your project will be at your fingertips. I’m here to answer your questions and provide ongoing support.
Ongoing email support between sessions